From a profitability standpoint, the Tampa casino is the most successful casino in North America, Allen said, and ranks fourth or fifth in the world. Hard Rock has more than 45,000 employees and 254 properties, many of them cafes and stores, along with what will soon be a dozen casinos, in 75 countries. Today the Seminole Hard Rock Tampa is the flagship of Hard Rock International, generating $1 billion a year in revenue for a corporation with total revenues of nearly $6 billion annually, said Jim Allen, chairman of Hard Rock International and president of Seminole Gaming.
“We started off with a chickee and one alligator in a pen,” Seminole Tribe vice chairman Mitchell Cypress said, “and look where we’re at.”